London Lego Attractions: Where to Find the Best Brick Fun

If you love Lego, London has more than a few places to satisfy that craving. You don’t need to travel far to get a hands‑on brick experience. Below are the top spots, practical tips, and hidden gems that will make your Lego day easy and unforgettable.

Big Brick Stores You Can’t Miss

The flagship Lego Store at Leicester Square is the first stop for most visitors. Open daily from 10 am, it offers a massive selection of sets, exclusive minifigures, and a giant Lego maze that can chill you out for an hour. The staff are friendly and can help you locate hard‑to‑find parts, so ask away if you’re hunting a specific piece.

Another must‑see is Lego’s pop‑up shop at Westfield London. It’s smaller than the Leicester Square location but often hosts seasonal builds and limited‑edition items. Check their social media before you go; they announce special events a week in advance.

If you’re staying outside central London, the Lego Store in Covent Garden is a convenient alternative. It’s open late on weekends, perfect for a night‑time shopping spree with the kids.

Lego Events and Exhibitions

London’s museums love to showcase Lego creations. The Natural History Museum frequently runs a “Lego Jurassic” exhibit, where architects build life‑size dinosaur models out of bricks. Tickets are cheap and you can walk around the exhibit in under an hour.

The Science Museum hosts the “Lego Lab” once a year, letting visitors experiment with robotics and engineering using Lego Technic sets. It’s a hands‑on way to see how bricks can turn into moving machines.

Don’t forget Legoland Windsor, just a short train ride from central London. While technically not in the city, it’s the biggest brick park in the UK. The park opens at 10 am and offers rides, a giant Miniland, and a LEGO® Builder Academy where you can learn advanced building techniques. Buy tickets online to skip the queue.

For a more local vibe, keep an eye on “BrickFest” pop‑ups around the city. These temporary events appear in parks or community centers and feature massive community builds, Lego art installations, and mini‑competitions for all ages. They’re free, but arriving early guarantees a good spot.

Planning your Lego day is simple. Start with the Lego Store for any must‑have sets, then head to a museum exhibition if you have a few hours left. If you’re traveling with kids, end the day at Legoland Windsor for rides and a chance to burn off extra energy.

Transportation is easy. The Leicester Square store is a short walk from Piccadilly Circus tube station, while Westfield London is near Shepherd’s Bush. For Legoland, take a direct train from London Paddington to Windsor & Eton Central, then a short shuttle bus.

Pro tip: Bring a reusable bag for any freebies you might collect at pop‑ups. Some stores give out small minifigures or Lego keychains, and you’ll thank yourself when the bag isn’t overflowing.

Whether you’re a lifelong fan or just looking for a fun family outing, London’s Lego attractions have something for everyone. Grab a ticket, pack a water bottle, and get ready to build memories one brick at a time.